dteam team building

Commercial negotiation

Objectives:  Development of a thorough knowledge of the market and of clients, be able to listen to, win over and gain the trust of the client. Develop selling techniques and the capacity to optimally organise one’s own sales action.

Target:  Sellers, representatives and agents 

Methodology:   Aula   web learning




As well as sales techniques, the course deals with relational aspects and communication instruments - features of a relationship of trust that facilitates the development and retention of client loyalty.


The follow – up, oriented towards professional growth, covers further analysis of different aspects of commercial negotiation, including attitudinal and behavioural aspects, capacity for empathy and active listening, effective commercial interviews and capacity to convince and persuade the client.   


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