COLLABORATIVE LEARNING PLAY VIDEO

dteam team building

Foundation of marketing for middle management

Objectives:  Execute the correct planning of the product, utilise the marketing instruments most suited to each phase of its life cycle, improve the effectiveness of one’s role in coordination and management of relations with other key functions of the company.

Target:   Product managers,  brand managers,  marketing heads

Methodology:   Aula   web learning

 


FOLLOW-UP

 

Foundations of marketing is one of the most successful course. It examines commercial skills in detail, providing instruments and methods to enable correct analysis of internal and external markets, product positioning and renewal, and boosting of sales. 


The intersessions conducted in blended modality are geared towards specific activities such as SWOT product analysis, the use of decision making instruments, definition of action plans, marketing plans and a balance between portfolio products and services or markets.

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